BROADSHEET INTELLIGENCE
It all begins with an idea.
Every company has ideas. The challenge is turning them into something useful.
Broadsheet Intelligence works with leadership teams to surface, refine, and structure the thinking that sits across product, sales, strategy, and leadership.
We put those ideas in context, sharpen what matters, and translate them into assets that support positioning, messaging, and content across the organization.
Broadsheet Communications Launches Broadsheet Intelligence, a Strategic Advisory for Media and Technology Companies
Alex Wolf Named Managing Director to Lead the Practice Focused on Strategic Positioning and Executive Thought Leadership
Broadsheet Communications today announced the launch of Broadsheet Intelligence, a new strategic advisory unit focused on media messaging, brand positioning, and thought leadership. The unit formalizes Broadsheet’s deep expertise in the ad tech, martech, and digital media sectors, drawing on more than 20 years of hands-on experience advising some of the most consequential companies in these fast-moving, complex industries.
The new division provides a structured process for developing, organizing, and executing the ideas that form the foundation of a successful communications program. It is built to serve companies that need their strategy to be grounded in market insight and shaped by narrative clarity. Broadsheet Intelligence bridges the historical divide between abstract strategy firms and execution-focused media shops, bringing together insight and action in one seamless process. It can operate independently or plug into any communications model.
“The best communications outcomes don’t begin with pitching, they begin with clarity,” said Ben Billingsley, Founder and CEO of Broadsheet Communications. “Ad tech and martech, in particular, have evolved into highly complex industries with a glossary of terms that need to be deciphered to the everyday marketer. We’ve always helped our clients think before they speak. Broadsheet Intelligence reflects our belief that strategy and message development are inseparable from great PR, and that companies deserve the same level of rigor and creativity in the first mile as they expect in the last.”
Alex Wolf has been named Managing Director of Broadsheet Intelligence, after serving as VP of Strategy and Principal Analyst at Broadsheet Communications. In this new role, he will lead engagements focused on positioning frameworks, messaging architecture, and thought leadership programs, working closely with executive teams to help them articulate their value and engage their industries with clarity and credibility.
“Every company has ideas. What they often need is a reliable process for developing them, organizing them, and translating them into the styles and formats that can then be leveraged for outbound marketing and communications,” Wolf said. “We work with leadership teams at a peer level, bringing our own analysis and expertise to the table. The result is sharper ideas, better expressed, that unlock the full possibilities of an integrated comms program and ensure they all contribute to realizing real strategic objectives, rather than just being PR for the sake of it.”
Broadsheet Intelligence offers a retainer-based and project-based model, with structured services spanning three core areas:
Strategic Positioning: Define what your company is and why it matters. Through market analysis, competitor benchmarking, and internal discovery, Broadsheet Intelligence develops positioning directions that clarify value, sharpen differentiation, and support long-term growth.
Media Messaging Architecture: Structure the ideas already in motion. Broadsheet Intelligence translates raw thinking into clear messaging frameworks that align internal narratives with external discourse, providing the foundation for PR, content, and analyst communications.
Thought Leadership Content Programs: Sustain the message. Broadsheet Intelligence develops and executes high-quality content programs that express a company’s POV through ghostwritten articles, executive posts, op-eds, and long-form pieces. The rise of platforms like LinkedIn has made owned channels a more central pillar of integrated communications, and Broadsheet Intelligence is purpose-built to help companies take advantage of them.
Unlike traditional strategy firms, Broadsheet Intelligence was built by practitioners. Its frameworks and outputs have been refined over two decades of real-world client work. With this in mind, every deliverable is designed to be immediately actionable for earned, owned, and paid activation.